Friday, August 24, 2007

Show me the money

With the presidential campaigns already in full swing, television and radio station owners across the country can already hear their cash registeres ringing! Visions of dollar signs are dancing in their heads -- and why not? Reuters is reporting:
The presidential election is 14 months away and with as many as 17 candidates now running, U.S. television and radio broadcasters are elated at the prospect of billions more in advertising dollars. [...]

Wall Street analysts predict television stations alone could bring in a record $2 billion to $3 billion from the 2008 election cycle, up from $1.6 billion in 2006 and $900 million in 2004.

With that in mind, here is a sample of what you may, or may not, see in the coming months!

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